Jay-Z and the Branding of the Brooklyn Nets

Monday morning the Nets officially became the Brooklyn Nets, ending their 35-year tenure in New Jersey. The team celebrated the occasion by unveiling its new logos (there are two) at an event attended by center Brook Lopez, near their new arena, the Barclays Center,  in downtown Brooklyn. The logos and new colors ( black and white) were designed by hip-hop mogul and part-owner ofContinue reading “Jay-Z and the Branding of the Brooklyn Nets”